This must be a stressful time for marketing professionals. It seems I keep reading about the demise of traditional avenues for advertising. From what I’m told, ever evolving “Social Media” seems to be the panacea , but it would appear that the constant shape-shifting makes it pretty hard to get a firm grip on that too. Likely the feeling of uncertainty about where this is all headed is the first indication that I am no longer an especially youthful member of the labor force. I remember watching how my parents’ awkward, stumbling, negotiations with various forms of “new technology” resulted in what I interpreted to be reluctance followed by resignation of their growing technological obsolescence (for carbon dating purposes those technologies included ATM machines and cordless phones) . It is no comfort to me that, at age 34, I may be approaching the same obsolescence, but I tell myself that this apparent inability to keep current has more to do with the amount of time spent cooking and cleaning up after kids than ossification of cerebral tissue. For the record, prior to my Father’s aforementioned resignation I had the opportunity to learn my first engineering axiom: violence and portable electronics do not mix.

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WoodenBoat Magazine used to run a feature section called Matters of Detail. I always lingered on that page. The descriptions were brief and usually accompanied by a photo of some especially clever solution to a common boatbuilding challenge exquisitely rendered in oak or bronze.  Something tells me Maynard Bray was behind it but I could well be attributing one of his colleagues’ good ideas to him. Anyway I haven’t seen the Matters of Detail section in a while. Truth be told it never quite seemed to fit in the magazine. I remember it as a welcome non sequitor in the middle of the issue. In a way it was the first boat blog; little testimonials to people living out the axiom if it’s worth doing, it’s worth doing right.

But here I am writing a boat blog from the design office at Rockport Marine. The shop bays here are a revolving museum of some of the finest wooden boats ever conceived. There are some 50 odd men and women creating these matters of detail here every day. You could argue that here in the design office it’s a big part our job to scheme these things up.

Trade publications have been generous in featuring our work in the pages of books and magazines, but the sheer quantity makes it impossible to feature this level of detail in an article. So I’m going to poach the idea and use some of these design office blogs to feature the details that go into these projects.

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