This must be a stressful time for marketing professionals. It seems I keep reading about the demise of traditional avenues for advertising. From what I’m told, ever evolving “Social Media” seems to be the panacea , but it would appear that the constant shape-shifting makes it pretty hard to get a firm grip on that too. Likely the feeling of uncertainty about where this is all headed is the first indication that I am no longer an especially youthful member of the labor force. I remember watching how my parents’ awkward, stumbling, negotiations with various forms of “new technology” resulted in what I interpreted to be reluctance followed by resignation of their growing technological obsolescence (for carbon dating purposes those technologies included ATM machines and cordless phones) . It is no comfort to me that, at age 34, I may be approaching the same obsolescence, but I tell myself that this apparent inability to keep current has more to do with the amount of time spent cooking and cleaning up after kids than ossification of cerebral tissue. For the record, prior to my Father’s aforementioned resignation I had the opportunity to learn my first engineering axiom: violence and portable electronics do not mix.
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